Authorized sourcing only
We buy from the brand or its authorized distributors, never from third-party resellers or closeouts of unknown origin. Every unit traces back to an invoice.
A careful retail partner for American brands.
Archhug buys inventory directly from brands and their authorized distributors, and sells it to customers across the United States on Amazon. Your prices, your listings and your reputation stay exactly as you intended.
- Founded
- 2026
- Headquarters
- Albuquerque, NM
- Marketplace
- Amazon U.S.
- Fulfillment
- Fulfilled by Amazon
Our focus
Home & kitchenArts & craftsOutdoor & recreationPet suppliesMusical instrumentsTravel goods
About us
Small on purpose. Serious about the details.
Archhug LLC was formed in New Mexico in 2026 to do one job well: carry a focused list of good brands on Amazon and look after them properly.
We are not a liquidator and we do not buy from the gray market. Every unit we sell comes from the brand or from a distributor the brand has authorized, with an invoice behind it. That is what lets a brand hand us its catalog without worrying about where it will end up.
Being a young company is an advantage. There is no legacy catalog of ten thousand products to manage, so every brand we take on gets our full attention.
“We would rather carry twenty brands properly than two thousand carelessly.”The Archhug team
How we work
Four rules we do not bend.
These are not marketing lines. They are the conditions we accept when we open an account with a brand, and we put them in writing.
Your price is our price
We follow your minimum advertised price policy without exceptions. No undercutting to win the Buy Box, and no promotions you have not approved.
Listings as you wrote them
We sell on existing listings and keep your titles, images and claims. No duplicate pages, no rewritten content. If we spot an error, we tell you.
Fast, honest delivery
Inventory goes to Amazon's U.S. fulfillment centers, so customers get Prime delivery and Amazon's customer service. Always original, unopened packaging.
Working together
From first email to first shipment.
- 01
Introduction
We contact you, or you contact us, with your catalog and wholesale terms.
- 02
Account setup
We complete your reseller application with our formation documents, EIN and resale certificate.
- 03
First order
We place an opening order at your minimum, pay on your terms, and send it to Amazon fulfillment.
- 04
Ongoing partnership
We reorder from real sell-through and keep you informed on stock and pricing.
For brands
What you can expect from us.
We want to be the reseller you never have to think about. The kind that orders on time, pays on time and never shows up in a price-monitoring report.
- Steady reorders based on real sell-through, not one-time bulk buys.
- Strict MAP compliance on every unit, every day of the year.
- Upfront payment or your standard terms. We meet minimum order requirements.
- Clear reporting on stock levels and sales whenever you ask.
- We sell only where you allow. If you restrict a channel, we respect it.
Our plans
Where we are headed.
We are building Archhug to be a long-term home for a focused group of brands. Growth comes from going deeper with the partners we have, not from adding products for the sake of it.
- 2026
Company formed, first brand partners Now
Archhug LLC formed in New Mexico. Opening wholesale accounts with our first U.S. brands in home, hobby and outdoor categories.
- 2027
A deeper catalog with each partner
Carrying the full range of each brand we work with, not only the best sellers, with regular replenishment through Amazon FBA.
- 2028
More channels, the same rules
Adding other U.S. marketplaces where our partners want a presence, with the same pricing and sourcing standards.
- Beyond
A trusted multi-brand retailer
The reseller brands recommend to each other: reliable orders, clean listings, no surprises.
Questions from brands
The things brands ask us first.
Something else on your mind? Write to us and we will answer it directly.
Where do you sell?
On Amazon.com, to customers in the United States, with inventory fulfilled by Amazon. We do not sell on other channels unless the brand asks us to.
Do you buy from anyone other than the brand?
Only from distributors the brand has authorized. We do not buy from liquidators, retail arbitrage or unknown third parties.
How do you handle MAP?
We list at or above your minimum advertised price at all times, and we never use coupons or promotions to get around it.
Which documents can you provide?
Certificate and articles of organization, our IRS EIN letter, a resale certificate and a signed reseller agreement, whatever your application requires.
Do you need exclusivity?
No. We are happy to sell alongside your other authorized resellers. If you choose to limit the number of sellers, we will work within that.
Company
Company details.
The details brands and partners usually ask for first. Formation documents, our EIN and resale documentation are provided with every wholesale application.
We also run a small consumer store of our own, Archhug Shop, which sells comfort products under its own name.
- Legal name
- Archhug LLC
- Entity type
- Limited liability company
- State of formation
- New Mexico, USA
- Formed
- October 2026
- Business address
- 1209 Mountain Road Pl NE, Ste 13409
Albuquerque, NM 87110 - Sales channel
- Amazon.com (Fulfilled by Amazon)
- partners@archhug.com
Contact
If you make something good, we would like to sell it well.
Brand owners, sales teams and distributors: send us your wholesale application or price list, or simply tell us about your products. We reply within one business day.
© 2026 Archhug LLC. All rights reserved.Registered in the State of New Mexico, USA